The Director of Marketing and Communications (DMC) strategizes and implements all marketing, communications, and PR efforts for Emmanuel Music.
The DMC will report to the Executive Director and will work closely with the Director of Development and Engagement, as well as any interns/volunteers. Emmanuel Music has a small staff (10) and regularly works together as a team.
The right candidate will have a clear vision for strategic marketing efforts and a passion for classical music. They/She/He must be organized, detail- and deadline-oriented, and a great team player.
This is a salaried position. Comprehensive benefits include:
A simple IRA retirement plan
Unlimited paid time off
A flexible teleworking policy
The broad responsibilities and duties of the DMC include:
Institutional and Programmatic Marketing (Strategy and Implementation)
The DMC is responsible for the strategy and implementation of all of Emmanuel Music’s institutional and programmatic marketing efforts, including: direct and indirect marketing across physical mail, radio, print, and television advertising; out of home marketing; digital marketing efforts including social media, email, and paid digital advertising; and cross-promotions/community partnerships.
Social Media and Website Management
With support, the DMC will take primary responsibility for maintaining and updating Emmanuel Music’s website (going through a redesign at the time of this writing), monitoring SEO efforts and tracking website traffic and Google Analytics information. They/she/he will also be responsible for the strategy and oversight and/or implementation of social media marketing strategy and content creation/management.
The DMC will serve as the primary liaison to the press for Emmanuel Music, ensuring that our press list is up-to-date, and securing coverage for EMI on an institutional and programmatic level.
The DMC will serve as a front line contact for patrons, and play a large role in the management of our ticket sales and front of house operations.
Across all efforts, the DMC should keep in mind the overarching goal of increasing institutional awareness, expanding in-person and digital audiences and earned revenue, and creating lasting and authentic relationships with those in the Emmanuel Music community. The DMC will collaborate closely with the Director of Development and Engagement to effectively create and grow a patron pipeline.
Experience leading and implementing targeted marketing strategies across various digital and non-digital media, with proven efficacy, success, and growth
Familiarity working within a nonprofit arts organization
Familiarity with platforms such as WordPress, Constant Contact, G Suite, and various social platforms
Able to productively manage the different needs of in-person and digital audiences
Able to turn around projects in a timely manner and meet firm deadlines
Experience with AudienceView (previously OvationTix) is preferred
A background in classical music is strongly preferred
Familiarity with audience engagement, participatory feedback, or making relevant connections between art and community preferred
Experience with WebFlow a plus